To address these challenges, we conducted comprehensive research into African landscapes, cultures, and the preferences of Mehdi’s audience. Our design team created a distinctive and authentic logo that embodies the spirit of exploration and adventure. We selected a vibrant and earthy color palette inspired by the diverse landscapes and cultures of Africa, paired with elegant typography to ensure clarity and appeal. We integrated traditional African patterns and motifs into the design to add depth and cultural relevance. For the guidebook, we developed a cohesive and visually appealing layout that reflects Mehdi’s journey and storytelling style. The digital assets, including social media graphics, were crafted to provide a seamless and engaging user experience, highlighting Mehdi’s photography and travel experiences.